Wool and the Gang

Have you heard of this? Wool and the Gang. Overpriced, hipster knitting kits, complete with yarn, pattern, needles and finishing tools. I popped in a crafty store in my neighborhood today and saw a bag that looked like this:

It cost over $100 for a dang scarf, but hey. I was intrigued. I suppose it's pretty neat if you want to get into knitting and look cool and $ isn't an object. I guess I'm a grandma at heart when I gasp at the price, but I wouldn't mind digging into one of these!